Waterford Chase & Curry Ford Dental
Refreshing an established dental brand and creating a clearer digital experience across two Orlando practices.
Waterford Chase Dental already had years of experience and patient recognition. Our role was to bring its brand and digital presence forward without losing the trust it had already built.
Role
Creative Direction + Digital Strategy
Scope
Brand Refresh · Web Design · Messaging · Local Presence
Industry
Dental + Healthcare
Status
Ongoing Partnership
DIRECTION​
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Respect the recognition already built around the practice while introducing a cleaner visual system, a stronger voice, and a more intuitive digital experience.
STARTING POINT
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An established dental practice with an outdated visual presence, inconsistent messaging, and a website experience that needed a clearer multi-location structure.
Modernize the Brand Without Losing What Patients Already Knew.
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The practice had an established identity, but the visual brand and website no longer reflected the quality of the patient experience.
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With two office locations, it was also important to create a digital structure that made each practice easy to find and understand while still presenting them as part of one cohesive company.
The
Assignment
What We Built
Identity
Refined the existing logo and visual direction instead of replacing the identity patients already recognized.
Website
Completely redesigned the website with clearer navigation, updated visuals and improved patient information.
Voice
Developed a warmer, more consistent communication style across the website and digital touchpoints.
Local Visibility
Strengthened online location information and search visibility so patients could more easily find the right office.
Multi-Location Structure
Organized the digital experience around both Waterford Chase Dental and Curry Ford Dental.
Ongoing Support
Continued website, brand and digital support across both practice locations as their needs evolve.
Digital Experience
A Simpler Path From Search to Appointment.
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The redesigned website was structured around the questions patients actually have: where to go, what services are available, what to expect, and how to make an appointment.
Two Locations, Clearly Defined
Each office has its own information while remaining connected to the larger brand.
Simplified Navigation
Patients can quickly reach services, office information and appointment options.
Modern Presentation
The website better reflects the quality and professionalism of the practices.
Local Search Foundation
Location information was structured to strengthen findability across Orlando-area searches.
Two Locations, Clearly Defined
Each office has its own information while remaining connected to the larger brand.
Simplified Navigation
Patients can quickly reach services, office information and appointment options.
Modern Presentation
The website better reflects the quality and professionalism of the practices.
Local Search Foundation
Location information was structured to strengthen findability across Orlando-area searches.