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SELECTED WORK

Raised By Wolves

Taking an original podcast concept from an idea to a complete entertainment brand.

Raised by Wolves needed more than podcast artwork. It needed a personality.

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We helped develop the show from its earliest stages, creating the visual identity, voice, content direction, and digital presence needed to launch a distinct media brand.

Raised by Wolves podcast website displayed on an iMac beside a branded logo card.

Role

Creative Direction + Brand Development

Scope

Branding · Website · Scripts · Social · Content Production

Industry

Entertainment + Media

Status

Ongoing Partnership

DIRECTION​

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Create a brand that feels intentionally raw, memorable, and flexible enough to grow with the personalities and content of the show.

STARTING POINT

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An original podcast idea without an established name system, visual language, online presence, or defined content format.

Turn a Concept Into Something People Could Recognize.

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The personalities behind Raised by Wolves were already there. What did not exist yet was the brand around them.

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The challenge was to create a visual and verbal identity bold enough to match the energy of the show while still being structured enough to work across video, social media, merchandise and future episodes.

The
Assignment

What We Built

Identity

Created the primary logo, supporting icons, typography, colors and visual language.

Website

Created a digital home for the podcast and its growing content.

Voice

Developed a tone that reflects the humor, personalities and uncensored format of the show.

PRODUCTION SUPPORT

Helped film content and shape the visual direction of the show during its early development.

SOCIAL LAUNCH

Built and branded the social accounts needed to introduce and grow the show.

Ongoing Support

Continued management, refinement and updates as the brand grows and new needs emerge.

Digital Experience

A Home for the Show Beyond Social Media.

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The website gives Raised by Wolves a central brand destination outside of individual platforms.

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It creates a space for the show, its personality, and future content to live while keeping the visual identity consistent across every touchpoint.

Raised by Wolves podcast identity shown across apparel, drinkware, logo marks, colors and brand guidelines.

A Distinct Visual Identity

The show has a recognizable look across every platform.

A Defined Voice

Messaging and content feel connected to the personalities behind the podcast.

A Complete Launch Presence

Website and social channels were created together rather than pieced together later.

A Foundation for Future Content

The brand can continue evolving alongside the show.

A Distinct Visual Identity

The show has a recognizable look across every platform.

A Defined Voice

Messaging and content feel connected to the personalities behind the podcast.

A Complete Launch Presence

Website and social channels were created together rather than pieced together later.

A Foundation for Future Content

The brand can continue evolving alongside the show.

Roo approves brands that feel authentic, confident, and built to last.

We do too.

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