SELECTED WORK
Spine Labs
Building the brand, digital infrastructure, and marketing systems behind a growing chiropractic franchise.
Spine Labs started with a vision for a different kind of chiropractic experience. We helped turn that vision into a complete, scalable brand—from the identity and website to the systems each franchise location uses to market, communicate and grow.
Role
Brand Strategy + Creative Direction
Scope
Branding · Website · Social · GHL · Local Marketing · Franchise Systems
Industry
Healthcare + Chiropractic
Status
Ongoing Partnership
DIRECTION​
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Create one strong parent brand with a repeatable digital ecosystem that can be rolled out efficiently each time a new Spine Labs location opens.
STARTING POINT
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A new concept with no established visual system, digital infrastructure, or standardized marketing process between locations.
Build More Than a Brand. Build the Foundation for a Franchise.
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Spine Labs was being created from the ground up, which meant every part of the experience needed to be considered from the beginning.
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The goal was not simply to create a chiropractic logo and website. The brand needed to feel modern, recognizable, and consistent while also being structured in a way that could support multiple locations as the franchise expanded.
The
Assignment
What We Built
Identity
A complete visual identity designed to give Spine Labs a modern, recognizable presence across physical and digital touchpoints.
Website
A scalable multi-location website experience built to educate patients, introduce services and support individual franchise markets.
Voice
Clear, approachable messaging that makes chiropractic care easier to understand without sounding overly clinical.
Digital Systems
A custom GoHighLevel framework designed to support lead management, appointments, follow-up and patient communication.
Location Launches
Repeatable setup for new franchise locations, including social accounts, Google Business Profiles, CRM infrastructure and digital assets.
Ongoing Support
Continued management, refinement and updates as the franchise grows and new needs emerge.
Digital Experience
One Brand. Multiple Locations. One Consistent Experience.
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The website was structured to support the larger Spine Labs brand while giving individual locations the flexibility they need to market locally.
Location-specific pages, booking experiences, promotions and patient resources are connected through one consistent visual and messaging system.
Location-Based Navigation
Patients can quickly find the Spine Labs location closest to them.
Clear Service Education
Complex treatments are explained in straightforward, patient-friendly language.
Direct Booking Paths
Calls to action are designed to move users toward scheduling without unnecessary friction.
Scalable Page Structure
New locations can be added without rebuilding the website architecture every time the franchise expands.
Location-Based Navigation
Patients can quickly find the Spine Labs location closest to them.
Clear Service Education
Complex treatments are explained in straightforward, patient-friendly language.
Direct Booking Paths
Calls to action are designed to move users toward scheduling without unnecessary friction.
Scalable Page Structure
New locations can be added without rebuilding the website architecture every time the franchise expands.