SELECTED WORK
Firehouse Roofing
Launching a Central Florida roofing company with the brand, website, and marketing infrastructure needed to compete from day one.
Firehouse Roofing was a new company entering an established, competitive market. We created the brand and managed the digital foundation behind its first months in business—from the website and social accounts to paid advertising and customer communication.
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Role
Creative Direction + Marketing Management
SCOPE
Scope
Branding · Website · Social · Google Ads · Meta Ads · Email · Local Marketing
Industry
Roofing + Home Services
Status
Launch + Six-Month Management
DIRECTION​
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Build every major customer-facing touchpoint together so the business could launch with one cohesive presence rather than slowly piecing its marketing together over time.
STARTING POINT
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A new roofing business without an established visual identity, website, marketing accounts, or digital customer journey.
Start With Trust.
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Roofing is a crowded industry, and customers often make decisions in stressful situations.
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Firehouse Roofing needed to look established, credible, and professional from the beginning while communicating the first-responder values behind the company.
The
Assignment
What We Built
Identity
Developed the visual system, colors, typography and creative direction behind the company.
Website
Designed the complete website to introduce services, service areas and quote opportunities.
Voice
Created messaging centered around trust, honesty, craftsmanship and straightforward communication.
Digital Systems
Set up the company's primary Google and social media accounts.
Advertising
Created and managed Facebook, Google Search and Google Local Services campaigns.
Customer Communication
Created branded email messaging and supporting digital communication materials.
Digital Experience
Built Around the Questions Homeowners Actually Ask.
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The website gives homeowners a clear path to understand the company, explore roofing services, and request help.
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​Firehouse Roofing entered the market with a professional identity, complete digital presence, and marketing infrastructure already in place.
Clear Service Structure
Repairs, replacements and inspections are easy to understand.
Trust-Focused Messaging
The experience emphasizes expertise without relying on high-pressure sales language.
Local Market Focus
Content supports the areas the company serves throughout Central Florida.
Conversion Paths
Quote and contact options remain prominent throughout the website.
Clear Service Structure
Repairs, replacements and inspections are easy to understand.
Trust-Focused Messaging
The experience emphasizes expertise without relying on high-pressure sales language.
Local Market Focus
Content supports the areas the company serves throughout Central Florida.
Conversion Paths
Quote and contact options remain prominent throughout the website.